{"product_id":"2940013968080","title":"Pricing Segmentation and Analytics","description":"Pricing analytics uses historical sales data with mathematical\u003cbr\u003eoptimization to set and update prices offered through various\u003cbr\u003echannels in order to maximize profit. With this outstanding contribution\u003cbr\u003eto this subject, you will learn just how to identify and\u003cbr\u003eexploit pricing opportunities in different business contexts.\u003cbr\u003eEach chapter looks at pricing from an economist’s viewpoint\u003cbr\u003ebeginning with the basic concept of pricing analytics and\u003cbr\u003ewhat type of data are needed to use this powerful science; the\u003cbr\u003ecommon assumptions regarding the customer population’s\u003cbr\u003ewillingness-to-pay are discussed along with the price-response\u003cbr\u003efunctions that result from these assumptions; examples from\u003cbr\u003eseveral industries and organizations; dynamic pricing, with a\u003cbr\u003especial emphasis on the most common application—markdown\u003cbr\u003epricing; the new field of customized pricing analytics, where\u003cbr\u003ea firm responds to a request-for-bids or request-for-proposals\u003cbr\u003ewith a customized price response; and the relevant aspects of\u003cbr\u003ebehavioral science to pricing. Additional examples include the\u003cbr\u003easymmetry of joy\/pain that customers feel in response to price\u003cbr\u003edecreases\/increases.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":46609488445681,"sku":"2940013968080","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940013968080_p0.jpg?v=1765610543","url":"https:\/\/shop.barnesandnoble.com\/products\/2940013968080","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}