{"product_id":"2940014669016","title":"Destroying Adwords","description":"Unfortunately, few people realize the power of the internet when it\u003cbr\u003ecomes to market research and so they view it simply as a way to more\u003cbr\u003eeasily put their product in front of their market, still just hoping it will\u003cbr\u003esell. They take a “build it and they will come” approach when they could\u003cbr\u003esave themselves a lot of time, money and agony in the long run by\u003cbr\u003eproperly researching their market first.\u003cbr\u003eNow, the power of PPC advertising lies in the fact that you can advertise\u003cbr\u003edirectly to your target market, in other words the people who want to\u003cbr\u003ebuy what you are selling right now. Additionally, you only pay when\u003cbr\u003ethey click through to your site and the price you pay for each click is\u003cbr\u003ebased on the true market value of the prospect.\u003cbr\u003eLikewise, PPC allows you to test, tweak and improve your sales funnel\u003cbr\u003evirtually on a daily basis which can allow you to reach extraordinary\u003cbr\u003econversion rates. As long as you understand the simple principle that\u003cbr\u003eyou should focus on conversion rates as much as CTR (click through\u003cbr\u003erate), then you can indeed take your business to the next level using\u003cbr\u003ethese tactics.","brand":"Mike Morley","offers":[{"title":"Default Title","offer_id":46615623729393,"sku":"2940014669016","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940014669016_p0.jpg?v=1771047955","url":"https:\/\/shop.barnesandnoble.com\/products\/2940014669016","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}