Simple Testimonial Mastery

It’s An Undeniable Fact: Your website visitors believe that you will say anything about your products to get them to buy from you.
Everybody is skeptical when it comes to products and the benefits they claim to offer and who can blame them? You’d be hard pressed to find one sales letter without just a little hype in it…
Some of mine included. ;-)
So why can I get away with it while you can claim your product is the greatest thing since air and still not make many sales if any?