{"product_id":"2940162391630","title":"the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives","description":"In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.\u003cbr\u003e\u003cbr\u003eCicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.\u003cbr\u003e\u003cbr\u003eLong hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003ethe secret is YOU\u003c\/i\u003e, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home\/virtual party company of its kin d, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.","brand":"Post Hill Press","offers":[{"title":"Default Title","offer_id":46461786751217,"sku":"2940162391630","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940162391630_p0.jpg?v=1765483436","url":"https:\/\/shop.barnesandnoble.com\/products\/2940162391630","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}