{"product_id":"2940166811875","title":"Google Analytics 4 Migration Quick Guide 2022: Universal Analytics disappears in July 2023 - are you ready?","description":"\u003cp\u003eUniversal Analytics (UA) will stop collecting data in July 2023 and accounts are scheduled to be deleted in Jan 2024.\u003c\/p\u003e\u003cbr\u003e \u003cp\u003eIn order to make comparisons from year to the next, you should have at least 12-months of historical data before July 2023 comes around.\u003c\/p\u003e\u003cbr\u003e \u003cp\u003eYou can’t import your UA data into Google Analytics 4, unfortunately. So, if you haven’t done so already, that means migrating to GA4 IMMEDIATELY.\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e\u003cstrong\u003eSome questions to ask yourself:\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e1. Do you have a tracking blueprint that maps out exactly what you need to make data-driven decisions?\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e2. Do you have detailed GA4 migration plan including all of the settings that need to be configured so your analytics tell \u003cem\u003euseful stories\u003c\/em\u003e?\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e3. Do you have a method for implementing Google Analytics 4 so you're able to collect all of the data you need to collect including events, page views, parameters, and triggers?\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e4. Do you have muliple websites and wondering how to track the potentially complex customer journey?\u003c\/p\u003e\u003cbr\u003e \u003cp\u003e5. Have you considered how to deal with consent management, GDPR, CCPA and how to address loss of data?\u003c\/p\u003e\u003cbr\u003e \u003cp\u003eFrom Best-Selling author of \"How to Use Facebook for Business\", Wynne Pirini, this quick-guide is lean and to-the-point. It shows exactly how to upgrade to GA4 from Google Analytics properly, while building the foundations of your first-party data 'oil rig'.\u003c\/p\u003e\u003cbr\u003e \u003cp\u003eClick the cover image to preview what's inside...\u003c\/p\u003e","brand":"PublishDrive","offers":[{"title":"Default Title","offer_id":46542277902577,"sku":"2940166811875","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940166811875_p0.jpg?v=1765812787","url":"https:\/\/shop.barnesandnoble.com\/products\/2940166811875","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}