{"product_id":"2940179911203","title":"Building Global Brands that Last: How VRIN Shapes the Competitive Landscape of International Brands (Business Strategy, #1)","description":"\u003cp\u003eDo you dream of building a brand that resonates across borders and cultures, becoming a global icon that endures for generations? Look no further than the VRIN framework, a strategic lens used by leading companies like Nike, Toyota, and Unilever to achieve lasting international dominance.\u003c\/p\u003e\u003cp\u003eThis book, Building Global Brands that Last, unravels the secrets of these powerhouses, revealing how they leverage Valuable, Rare, Inimitable, and Non-substitutable resources and capabilities to conquer international markets.\u003c\/p\u003e\u003cp\u003eIn an ever-connected world, building a brand that transcends borders and cultures is more crucial than ever. But simply replicating your domestic success on a global scale is a recipe for disaster. This book delves into the VRIN framework, a powerful tool for analyzing and building a sustainable competitive advantage for your international brand.\u003c\/p\u003e\u003cp\u003eThis book provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA comprehensive understanding of VRIN and its application to international branding.\u003c\/li\u003e\n\u003cli\u003eReal-world insights from successful global brands across diverse industries.\u003c\/li\u003e\n\u003cli\u003ePractical frameworks and tools to assess your brand's VRIN potential.\u003c\/li\u003e\n\u003cli\u003eStrategies for overcoming cultural and regulatory hurdles in international markets.\u003c\/li\u003e\n\u003cli\u003eGuidance on adapting your brand message and positioning for global audiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a seasoned marketer or a brand leader embarking on international expansion, this book equips you with the knowledge and strategies to build a global brand that stands the test of time. Written for business professionals, marketers, students, and enthusiasts alike, this book serves as a guiding beacon for those aspiring to understand the intricacies of global brand strategy and the enduring principles that shape the competitive landscape of international brands.\u003c\/p\u003e\u003cp\u003e\"Building Global Brands that Last\" is more than a book—it is a roadmap to success in the global marketplace, offering timeless wisdom and practical insights that empower brands to transcend borders and leave an indelible mark on the world stage.\u003c\/p\u003e","brand":"Sudeep B Chandramana","offers":[{"title":"Default Title","offer_id":46556123005169,"sku":"2940179911203","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940179911203_p0.jpg?v=1765909916","url":"https:\/\/shop.barnesandnoble.com\/products\/2940179911203","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}