{"product_id":"2940191482286","title":"Disciplined Entrepreneurship Expanded \u0026 Updated: 24 Steps to a Successful Startup","description":"\u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e starts by combining the timeless and insightful principles of \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e with the practical tools found in the \u003ci\u003eDisciplined Entrepreneurship Workbook\u003c\/i\u003e into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup. This book presents a detailed, sequential-but not linear-integrated and proven twenty-four-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Listeners will also find: the number-one process reason that new ventures fail; that entrepreneurship is not an art, but rather a craft that can be learned; and how the best idea or product is no assurance at all that you will win-there is much more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePerfect for aspiring founders and entrepreneurs within existing organizations, \u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.","brand":"Ascent Audio","offers":[{"title":"Default Title","offer_id":46449051861233,"sku":"2940191482286","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940191482286_p0.jpg?v=1764932335","url":"https:\/\/shop.barnesandnoble.com\/products\/2940191482286","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}