{"product_id":"2940194619436","title":"HBR Guide to Data Analytics Basics for Managers","description":"\u003cb\u003eDon't let a fear of numbers hold you back.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eToday's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data-to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWhether you're working with data experts or running your own tests, you'll find answers in the \u003ci\u003eHBR Guide to Data Analytics Basics for Managers\u003c\/i\u003e. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eYou'll learn how to identify the metrics you need to measure; run experiments and A\/B tests; ask the right questions of your data experts; understand statistical terms and concepts; create effective charts and visualizations; and avoid common mistakes.","brand":"Ascent Audio","offers":[{"title":"Default Title","offer_id":46279761101041,"sku":"2940194619436","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940194619436_p0.jpg?v=1765141041","url":"https:\/\/shop.barnesandnoble.com\/products\/2940194619436","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}