{"product_id":"2940196651946","title":"Cited.","description":"\u003cp\u003e\u003cstrong\u003eThe click is gone.\u003c\/strong\u003e Ninety-three per cent of AI Mode queries are zero-click. The rank-and-traffic playbook that funded a decade of marketing is being eaten by an answer layer the schema decks did not predict.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCited.\u003c\/strong\u003e\u003c\/em\u003e is the operating manual for the discipline that replaces it. \u003cstrong\u003eGenerative Engine Optimisation\u003c\/strong\u003e — GEO — is the work of being cited by Google AI Mode, ChatGPT Search, Perplexity, Microsoft Copilot, Anthropic Claude, and Gemini, when the click never arrives.\u003c\/p\u003e\u003cp\u003eFifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action.\u003c\/p\u003e\u003cp\u003eInside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.\u003c\/p\u003e\u003cp\u003eWritten for the marketing practitioner doing the delivery — SEO\/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to \u003cem\u003eThe Agentic CMO \u003c\/em\u003ebusiness book.\u003c\/p\u003e\u003cp\u003eIf your robots.txt has not changed since 2024, your competitor's has — and they are being cited where you are missing.\u003c\/p\u003e","brand":"Francesco Federico","offers":[{"title":"Default Title","offer_id":48121709920497,"sku":"2940196651946","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/2940196651946_p0.jpg?v=1777667132","url":"https:\/\/shop.barnesandnoble.com\/products\/2940196651946","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}