{"product_id":"9780132243315","title":"Electronic Commerce: A Managerial Perspective","description":"\u003cp\u003e \u003cb\u003e \u003c\/b\u003e This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Prentice Hall","offers":[{"title":"Default Title","offer_id":46232120951025,"sku":"9780132243315","price":111.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780132243315_p0.jpg?v=1765262257","url":"https:\/\/shop.barnesandnoble.com\/products\/9780132243315","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}