{"product_id":"9780132883245","title":"Content Strategy for the Web","description":"\u003cp\u003eFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\u003cbr\u003e \u003cbr\u003e BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?\u003cbr\u003e \u003cbr\u003e For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e  \u003cli\u003eUnderstand content strategy and its business value \u003c\/li\u003e  \u003cli\u003eDiscover the processes and people behind a successful content strategy \u003c\/li\u003e  \u003cli\u003eMake smarter, achievable decisions about what content to create and how \u003c\/li\u003e  \u003cli\u003eFind out how to build a business case for content strategy\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003eWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46329260900593,"sku":"9780132883245","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780132883245_p0.jpg?v=1765840949","url":"https:\/\/shop.barnesandnoble.com\/products\/9780132883245","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}