{"product_id":"9780133438949","title":"Design Method, The: A Philosophy and Process for Functional Visual Communication","description":"\u003cp\u003eFeeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In \u003ci\u003eThe Design Method,\u003c\/i\u003e you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. \u003ci\u003eThe Design Method\u003c\/i\u003e will teach you a proven, repeatable process for solving visual communication problems.\u003c\/p\u003e   \u003cbr\u003e    \u003cb\u003eIn this book, you will learn:\u003c\/b\u003e    - Ways to conduct research and gain insight into your clients’ situations    - A process for establishing strategies and plans for your projects    - How to develop a cohesive concept and visual direction for each client\/job    - An iterative approach to prototype, test, refine, and produce effective design    - Techniques for presenting and documenting creative work    - Tips for making your design studio operate efficiently and consistently  \u003cp\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46588995076337,"sku":"9780133438949","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780133438949_p0.jpg?v=1765841941","url":"https:\/\/shop.barnesandnoble.com\/products\/9780133438949","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}