{"product_id":"9780135258637","title":"Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights","description":"\u003cb\u003eUse Product Analytics to Understand Consumer Behavior and Change It at Scale\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e \u003ci\u003e\u003cb\u003eProduct Analytics\u003c\/b\u003e\u003c\/i\u003e is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. \u003cbr\u003e \u003cbr\u003eWriting for entrepreneurs, product managers\/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. \u003cbr\u003e \u003cul\u003e  \u003cli\u003eDevelop core metrics and effective KPIs for user analytics in any web product\u003c\/li\u003e  \u003cli\u003eTruly understand statistical inference, and the differences between correlation and causation\u003c\/li\u003e  \u003cli\u003eConduct more effective A\/B tests\u003c\/li\u003e  \u003cli\u003eBuild intuitive predictive models to capture user behavior in products\u003c\/li\u003e  \u003cli\u003eUse modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data\u003c\/li\u003e  \u003cli\u003eImprove response through uplift modeling and other sophisticated targeting methods\u003c\/li\u003e  \u003cli\u003eProject business costs\/subgroup population changes via advanced demographic projection\u003c\/li\u003e \u003c\/ul\u003eWhatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. \u003cbr\u003e \u003cbr\u003e \u003ci\u003eRegister your book for convenient access to downloads, updates, and\/or corrections as they become available. See inside book for details.\u003c\/i\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46285875839217,"sku":"9780135258637","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780135258637_p0.jpg?v=1765841438","url":"https:\/\/shop.barnesandnoble.com\/products\/9780135258637","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}