{"product_id":"9780470554180","title":"Search Engine Optimization (SEO) Secrets","description":"\u003cb\u003eTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.\u003c\/p\u003e \u003cp\u003eYou'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCoverage includes:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstanding Search Engine Optimization\u003c\/li\u003e \u003cli\u003eRelearning How You See the Web\u003c\/li\u003e \u003cli\u003ePicking the Right SEO Tools\u003c\/li\u003e \u003cli\u003eFinding SEO Problems\u003c\/li\u003e \u003cli\u003eSolving SEO Problems\u003c\/li\u003e \u003cli\u003eSEO Best Practices\u003c\/li\u003e \u003cli\u003eThe SEO Consulting Process\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (Informational Website)\u003c\/li\u003e \u003cli\u003eComprehensive Site Audit (E-Commerce Website)\u003c\/li\u003e \u003cli\u003eUnderstanding the SEO Industry\u003c\/li\u003e \u003cli\u003eSearch Engine Verticals\u003c\/li\u003e \u003cli\u003eOptimizing for Alternative Search Engines\u003c\/li\u003e \u003cli\u003eSetting Up a Testing Platform\u003c\/li\u003e \u003cli\u003eSEO Resources\u003c\/li\u003e \u003cli\u003eAttending SEO Conferences\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46260936048881,"sku":"9780470554180","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780470554180_p0.jpg?v=1765040270","url":"https:\/\/shop.barnesandnoble.com\/products\/9780470554180","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}