{"product_id":"9780738560984","title":"Burger Chef","description":"\u003cb\u003eOwners of the General Equipment company opened the restaurant chain Burger Chef, intending to promote their equipment they instead sky-rocketed themselves into owning the second largest burger chain in America.\u003c\/b\u003e\u003cp\u003eFrank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.\u003c\/p\u003e","brand":"Arcadia Publishing SC","offers":[{"title":"Default Title","offer_id":46280356626673,"sku":"9780738560984","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780738560984_p0.jpg?v=1781922905","url":"https:\/\/shop.barnesandnoble.com\/products\/9780738560984","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}