{"product_id":"9780817449735","title":"Going Pro: How to Make the Leap from Aspiring to Professional Photographer","description":"You’ve got the gear, the training, and the technology. You’re ready to  make the leap from aspiring to professional photographer. Now what? \u003cbr\u003e\u003cbr\u003eWith  today’s affordable, high-quality cameras, Internet technology, and  training, any weekend warrior can hang a shingle and open a photography  business. But what then? While anyone can buy a professional quality  camera, few have the skills to turn their dreams into a profitable  business.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGoing Pro\u003c\/i\u003e is the essential guide to leaping  successfully into any genre of professional photography. Industry  powerhouses Scott Bourne and Skip Cohen share invaluable advice on  defining your niche, putting together a portfolio, pricing and showing  your work, marketing, positioning your brand, and, most important,  building an online social media platform from the ground up. Throughout,  advice and tips are offered from 25 of the biggest names in the  industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith,  Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin  Kubota, Jerry Ghionis, and more.\u003cbr\u003e\u003cbr\u003eHundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). \u003ci\u003eGoing Pro,\u003c\/i\u003e the book, now joins the movement, giving amateurs everywhere the  confidence and tools they need to make the leap into professional  photography.","brand":"Clarkson Potter\/Ten Speed","offers":[{"title":"Default Title","offer_id":46464907837681,"sku":"9780817449735","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9780817449735_p0.jpg?v=1765586764","url":"https:\/\/shop.barnesandnoble.com\/products\/9780817449735","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}