{"product_id":"9781119912415","title":"Consumer Behavior","description":"\u003cp\u003eIn \u003ci\u003eConsumer Behavior\u003c\/i\u003e, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.\u003c\/p\u003e \u003cp\u003eThe authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003ci\u003eConsumer Behavior\u003c\/i\u003e is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behavior\u003c\/li\u003e \u003cli\u003eThe consumer buying process\u003c\/li\u003e \u003cli\u003eA throughgoing focus on global, ethical, and social media issues relevant to consumer behavior\u003c\/li\u003e \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46435394978033,"sku":"9781119912415","price":96.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781119912415_p0.jpg?v=1765156923","url":"https:\/\/shop.barnesandnoble.com\/products\/9781119912415","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}