{"product_id":"9781119940401","title":"Crowdsourcing For Dummies","description":"\u003cb\u003eGive your business the edge with crowd-power!\u003c\/b\u003e \u003cp\u003eCrowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrowdsourcing For Dummies\u003c\/i\u003e is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46320110960881,"sku":"9781119940401","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781119940401_p0.jpg?v=1765157507","url":"https:\/\/shop.barnesandnoble.com\/products\/9781119940401","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}