{"product_id":"9781138174290","title":"Marketing Logistics","description":"This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. \u003cbr\u003e\u003cbr\u003eAs well as drawing upon current research and the experience of firms worldwide, \u003cstrong\u003eMarketing Logistics\u003c\/strong\u003e uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.\u003cbr\u003e\u003cbr\u003eThis book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":46310696714481,"sku":"9781138174290","price":233.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781138174290_p0.jpg?v=1765166311","url":"https:\/\/shop.barnesandnoble.com\/products\/9781138174290","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}