{"product_id":"9781260461459","title":"Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur","description":"\u003cp\u003e\u003cstrong\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eGet your business up and running—and keep it thriving—with the latest edition of the classic entrepreneurial resource\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eFor over 20 years, Steven Rogers’s \u003ci\u003eEntrepreneurial Finance\u003c\/i\u003e has been the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business. But how can today’s entrepreneurs learn to thrive in the most difficult economy in generations? In this long-awaited fourth edition, Rogers updates his classic content for the 21st century, revising every chart, graph, and case study to reflect the modern entrepreneurial landscape.\u003c\/p\u003e  \u003cp\u003eInside, you’ll find the most up-to-date information on writing a growth business plan, compiling and understanding financial statements, making a company profitable, valuing a company, cash flow management, debt and equity financing, and much more. The book is also packed with brand-new content on such current topics as:\u003c\/p\u003e  \u003cp\u003e• Entrepreneurship and intrapreneurship models\u003cbr\u003e • Raising venture capital in private markets\u003cbr\u003e • Crowdfunding vs. crowdsourcing\u003cbr\u003e • Financing for minorities and women\u003cbr\u003e • Taking a job with an entrepreneurial firm\u003c\/p\u003e  \u003cp\u003eAlong with real-world case studies and detailed analysis, all-new classroom materials for MBA students, and a streamlined approach that makes the material more accessible than ever, Rogers’s updated content demystifies the ever-changing world of entrepreneurial finance and guides you, step by step, through the process of maintaining steady profitability and business longevity.\u003c\/p\u003e  \u003cp\u003eWhatever business you run or plan to launch, this essential guide provides the tools you need to build a sturdy foundation that will support it for many years to come.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":46464978583793,"sku":"9781260461459","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781260461459_p0.jpg?v=1765510082","url":"https:\/\/shop.barnesandnoble.com\/products\/9781260461459","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}