{"product_id":"9781400213641","title":"The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business","description":"\u003cp\u003e\u003cstrong\u003eWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers.\u003c\/strong\u003e \u003cstrong\u003eTomorrow's customers need to be targeted today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Customer of the Future\u003c\/em\u003e explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the ten defining strategies for a customer experience-focused company.\u003c\/li\u003e\n\u003cli\u003eImplement new techniques to shift the entire company from being product-focused to being customer-focused.\u003c\/li\u003e\n\u003cli\u003eGain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":46256295608561,"sku":"9781400213641","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781400213641_p0.jpg?v=1765929950","url":"https:\/\/shop.barnesandnoble.com\/products\/9781400213641","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}