{"product_id":"9781418537340","title":"Project President: Bad Hair and Botox on the Road to the White House","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eProject President\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e is a hilarious romp through American electoral history.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, \u003cem\u003eProject President\u003c\/em\u003e tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues, and what might well be coming next.\u003c\/p\u003e\u003cp\u003e\"I'm constantly citing the power of dress. It's semiology: our clothes send a message about how we want to be perceived, and where is this more powerful and evident than in elected offices. In \u003cem\u003eProject President\u003c\/em\u003e, Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis.  It's simultaneously fascinating and hilarious!\" --\u003cstrong\u003eTim Gunn \u003c\/strong\u003eProject Runway, Liz Claiborne, Inc.\u003c\/p\u003e\u003cp\u003e\"Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates.  It's a tour through history that fans of both parties will enjoy-and can learn from.\" -\u003cstrong\u003e-Michael Barone, \u003c\/strong\u003eResident scholar, American Enterprise Institute, Senior Writer, \u003cem\u003eU.S. News \u0026amp; World Report\u003c\/em\u003e\u003cem\u003e, \u003c\/em\u003eCo-author, \u003cem\u003eThe Almanac of American Politics\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e  \"Presidential politics has always been more superficial than we'd like to admit. With a stylish and likeable touch befitting a strong candidate, Ben Shapiro takes us deep into the shallowness that has shaped American history.\" -\u003cstrong\u003e-Jonathan Alter \u003c\/strong\u003e\u003cem\u003eNewsweek\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e  \"Shapiro deftly explains how height, hair and handsomeness can affect a candidate's campaign as much as issues. A fun, informative read.\" --\u003cstrong\u003eGlenn Beck \u003c\/strong\u003eNationally syndicated talk show host, Host of CNN's \u003cem\u003eThe Glenn Beck Show\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"A hilarious and illuminating journey through America's centuries-long fascination with presidential image-making. Whether you're left, right, moderate or apathetic, this lively book will get you ready for the packaging of the '08 races.\" -\u003cstrong\u003e-Jim Hightower\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"This is a perceptive, witty-sometimes hilarious-look at the realities behind the faces and the facades, the slogans and the character assassinations, of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow.\" -\u003cstrong\u003e-Sir Martin Gilbert, \u003c\/strong\u003eOfficial biographer of Winston Churchill\u003c\/p\u003e\u003cp\u003e \"An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If you're thinking of running for president, read this book before you spend a dime on a political consultant.\" -\u003cstrong\u003e-Rich Lowry, \u003c\/strong\u003e\u003cem\u003eNational Review\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Nelson, Thomas, Inc.","offers":[{"title":"Default Title","offer_id":46256310583537,"sku":"9781418537340","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781418537340_p0.jpg?v=1771116050","url":"https:\/\/shop.barnesandnoble.com\/products\/9781418537340","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}