{"product_id":"9781440132308","title":"Lead the Category!: The Secrets of Franchising and Business Success","description":"What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.\u003cp\u003e Valuable information about...\u003c\/p\u003e\u003cp\u003e ● The problem with your mission statement\u003cbr\u003e ● Why transparency is not your goal\u003cbr\u003e ● What \"jail breaks\" have to do with your franchise relationship\u003cbr\u003e ● The three rules of employment\u003cbr\u003e ● The sure-fire rapid advancement strategy\u003cbr\u003e ● Why you should be concerned if you are taking care of your numbers\u003cbr\u003e ● The characteristics of great category leaders\u003cbr\u003e ● The best definition of franchising\u003cbr\u003e ● Why you should forget trust, sort of\u003cbr\u003e ● Why (+1) + (-1) does not equal 0\u003cbr\u003e ● What empty airline seats have to do with your business\u003cbr\u003e ● What to do if your franchisees have formed an independent franchise association\u003cbr\u003e ● The franchise convention success formula\u003c\/p\u003e\u003cp\u003e Learn the secrets of franchising and business success and Lead the Category!\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":48530944033009,"sku":"9781440132308","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781440132308_p0.jpg?v=1786299707","url":"https:\/\/shop.barnesandnoble.com\/products\/9781440132308","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}