{"product_id":"9781440572173","title":"Cold Calling Techniques (That Really Work!)","description":"\u003cstrong\u003eThe definitive guide to cold calling success!\u003c\/strong\u003e\u003cbr\u003eFor more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e, he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:\u003cul\u003e\n\u003cli\u003eTurn leads into prospects\u003c\/li\u003e\n\u003cli\u003eLearn more about the client's needs\u003c\/li\u003e\n\u003cli\u003eConvey the ability to meet the client's demands\u003c\/li\u003e\n\u003cli\u003eOvercome common objections\u003c\/li\u003e\n\u003c\/ul\u003e With \u003ci\u003eCold Calling Techniques (That Really Work!), 7th Edition\u003c\/i\u003e, you'll watch your performance soar as you beat the competition and score a meeting every time!","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":46389139308785,"sku":"9781440572173","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781440572173_p0.jpg?v=1768955612","url":"https:\/\/shop.barnesandnoble.com\/products\/9781440572173","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}