{"product_id":"9781473907515","title":"Analysing Quantitative Survey Data for Business and Management Students","description":"In \u003cstrong\u003eAnalysing Quantitative Survey Data, \u003c\/strong\u003eJeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. \u003cbr\u003e  \u003cbr\u003e  Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.\u003cbr\u003e  \u003cbr\u003e  Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.\u003cbr\u003e  \u003cbr\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":46361273336049,"sku":"9781473907515","price":81.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781473907515_p0.jpg?v=1764927989","url":"https:\/\/shop.barnesandnoble.com\/products\/9781473907515","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}