{"product_id":"9781491905883","title":"Search Engine Optimization","description":"\u003cp\u003eSEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWeb traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. \u003c\/p\u003e\u003cp\u003eThe field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics  include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding how to best organize your web pages and websites.\u003c\/li\u003e\n\u003cli\u003eUnderstanding technologic and business tools available that you can use to achieve your SEO goals.\u003c\/li\u003e\n\u003cli\u003eUnderstanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) \u003c\/li\u003e\n\u003cli\u003eUnderstanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.\u003c\/p\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":46616396562673,"sku":"9781491905883","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781491905883_p0.jpg?v=1765520823","url":"https:\/\/shop.barnesandnoble.com\/products\/9781491905883","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}