{"product_id":"9781502931825","title":"Heavyweight Marketing: Knockout Strategies for Building Champion Brands","description":"\u003cstrong\u003eAttention Entrepreneurs and Small Business Owners:\u003c\/strong\u003e Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion!\u003cbr\u003e\u003cbr\u003eStep in the ring with \u003ci\u003eHeavyweight Marketing\u003c\/i\u003e and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers-and your competitors!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.\u003cbr\u003e\u003cbr\u003eAllen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eFollow the author's real-world client examples as you learn to:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eDefine and articulate your unique brand value\u003c\/li\u003e \u003cli\u003eCreate meaningful marketing messages\u003c\/li\u003e \u003cli\u003eIdentify and engage your ideal audience\u003c\/li\u003e \u003cli\u003eDetermine your optimal tools and tactics\u003c\/li\u003e \u003cli\u003eProduce dynamic marketing that packs a punch\u003c\/li\u003e \u003cli\u003eBuild a truly distinctive small business brand\u003c\/li\u003e\n\u003cbr\u003e \u003c\/ul\u003e\u003cbr\u003e Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with \u003ci\u003eHeavyweight Marketing\u003c\/i\u003e.","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":48533544665329,"sku":"9781502931825","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781502931825_p0.jpg?v=1786320977","url":"https:\/\/shop.barnesandnoble.com\/products\/9781502931825","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}