{"product_id":"9781503100282","title":"Create the Website You Want with WordPress","description":"\u003cp\u003e\u003cem\u003eAre you scared to create a website? Or already have a website and don't know your next step? Do you find WordPress never does what you want it to? \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAmazon \u003cstrong\u003ebest-selling author\u003c\/strong\u003e Rob Cubbon will allay your fears and show you how to do it the right way. \u003c\/p\u003e\u003cp\u003eFind out how build a branded, authority site with simple step-by-step instructions, illustrated with screenshots.\u003c\/p\u003e\u003cp\u003eYou can start off as a complete beginner and learn from an expert how to set up a website, how to blog, how to secure it, how to back it up, how to make money and how to develop an authority website and brand that looks good. \u003c\/p\u003e\u003cp\u003eHere is a synopsis of the content of the book, chapter by chapter.\u003c\/p\u003ePurpose\u003cp\u003e\u003cem\u003eOvercome Analysis Paralysis; Purpose \u0026amp; target market - avatars; Elevator pitch - who are you and who do you help?; Design worries; Competitors; Discussion of platforms - WordPress.org vs. WordPress.com\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eEvery website should have one main purpose. And that purpose needs to be really simple.\u003c\/p\u003eDomain\u003cp\u003e\u003cem\u003eIdeas; Keywords; Brand; Registration\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe domain name is the something, in the www.something.com, of your website's address.\u003c\/p\u003eHosting\u003cp\u003e\u003cem\u003eShared, VPS, Dedicated, Cloud; Name-servers; WordPress, (blog title, pretty permalinks, admin username)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eNow that we, ve decided on a domain name, there's only one more thing to do before the excitement starts and we can create a website. And that's finding a web host.\u003c\/p\u003eBlog\u003cp\u003e\u003cem\u003eRegularity; What to write about; Social \/ relationships \/ comments\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eYour website will live or die on content. So you may as well get started NOW!\u003c\/p\u003eDesign\u003cp\u003e\u003cem\u003eThemes (free vs. premium); Responsive; Threaded comments; Featured images; How to get a great logo and branding\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDesign consistency is important for your brand's recognition. But I just don't want you to stress or spend a lot of money on it. (I know, this sounds strange coming from a designer.)\u003c\/p\u003eWordPress\u003cp\u003e\u003cem\u003eEssentials; XML Sitemap; Google Webmaster Tools; Google Analytics; SEO (titles); Contact Page; Ensuring zero spam; Subscribe to comments; Social bookmarking buttons; Cache \u0026amp; speed; Security; Backing up; Favicon\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eYou have to implement or engage with most of those essential WordPress tasks. Of course, you could pay someone to do this for you, but I would challenge you to do it yourself. All the information is at your fingertips.\u003c\/p\u003eConnecting Social Media\u003cp\u003e\u003cem\u003eTwitter; Facebook; Google Maps; YouTube\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eI have purposely made this section of the booklet short, as I think that a lot of time can be wasted on social media.\u003c\/p\u003eRelationships\u003cp\u003e\u003cem\u003eComment - gravatar; Social media; Email; Meetup; Conferences\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis is one of the most important chapters in the whole book. The subject of this chapter is critical to your website's success. It's something that is all around you, it's something you interact with every day and yet you, d sometimes think it has nothing to do with your business. People!\u003c\/p\u003eMaking Money\u003cp\u003e\u003cem\u003eCommunity; Email list; Consultancy (hours for money); Affiliate; Ads; Info products; Membership; SaaS\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDon't think it's all about money, because it isn't. Profit is a great metric to measure success, but it, s not why we do what we do. We do what we do to help people. If we, re not making any money, we, re not helping anyone, so here, s how you can make money with a business website.\u003c\/p\u003eYou can do it!\u003cp\u003eI hope the readers of this little book will be inspired to create brands and businesses with WordPress sites, just as I have.\u003c\/p\u003e","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":48533586772209,"sku":"9781503100282","price":11.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781503100282_p0.jpg?v=1786321137","url":"https:\/\/shop.barnesandnoble.com\/products\/9781503100282","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}