{"product_id":"9781506366203","title":"Media Analysis Techniques","description":"\u003cp\u003e\u003cstrong\u003e\"\u003c\/strong\u003eThis book provides \u003cstrong\u003ea concise, thought-provoking, and cleverly-written introduction \u003c\/strong\u003eto major theories in media analysis, and it gives students new perspectives on the media they use.\" \u003c\/p\u003e  \u003cp\u003e—Donna Halper, \u003cem\u003eLesley University\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003eIn the \u003cstrong\u003eSixth Edition\u003c\/strong\u003e of \u003cstrong\u003eMedia Analysis Techniques,\u003c\/strong\u003e author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. \u003cstrong\u003eMedia Analysis Techniques\u003c\/strong\u003e begins by examining four basic techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, \u003cstrong\u003eMedia Analysis Techniques\u003c\/strong\u003e includes learning exercises, a glossary, study guides, and the author’s own illustrations. \u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eNew to the Sixth Edition: \u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003e\n\u003cstrong\u003eA new chapter on discourse analysis\u003c\/strong\u003e offers students techniques for analyzing the language in texts. \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eNew content on psychological impact of social media\u003c\/strong\u003e shows that there are often negative consequences to using social media. \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eIncreased coverage of technology and social media\u003c\/strong\u003e helps readers apply time-tested analysis techniques to the latest media. \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eUpdated examples from popular culture\u003c\/strong\u003e bring theory to life. \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eNew drawings and photo images\u003c\/strong\u003e illustrate concepts and enhance the visual attractiveness of this book. \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eNew material around generational differences \u003c\/strong\u003edescribe to students how each generation interacts with media differently, particularly the millennials.\u003cstrong\u003e  \u003c\/strong\u003e  \u003c\/li\u003e      \u003cli\u003e\n\u003cstrong\u003eNew discussions by thinkers who have made major impacts on popular culture, such as\u003c\/strong\u003e       \u003cul\u003e          \u003cli\u003eDaniel Chandler on semiotic codes \u003c\/li\u003e          \u003cli\u003eMichel Foucault on change in cultures \u003c\/li\u003e          \u003cli\u003eMark Gottdiener on sign vehicles in semiotic theory \u003c\/li\u003e          \u003cli\u003eGuy Debord on the Society of Spectacle \u003c\/li\u003e          \u003cli\u003eMark Thompson et al on Marx’s neglect of egalitarian political culture \u003c\/li\u003e          \u003cli\u003eMarcel Danesi on myth and popular culture \u003c\/li\u003e          \u003cli\u003eErnest Kris on the Oedipus Complex \u003c\/li\u003e          \u003cli\u003eSigmund Freud on the purposes of jokes \u003c\/li\u003e          \u003cli\u003eClotaire Rapaille on the new \"Global code.\" \u003c\/li\u003e          \u003cli\u003eTeun van Dyk on discourse analysis and ideology \u003c\/li\u003e          \u003cli\u003eWolfgang Iser on reception theory \u003c\/li\u003e      \u003c\/ul\u003e      \u003c\/li\u003e  \u003c\/ul\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":46849157136625,"sku":"9781506366203","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781506366203_p0.jpg?v=1765596965","url":"https:\/\/shop.barnesandnoble.com\/products\/9781506366203","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}