{"product_id":"9781519140388","title":"The Entrepreneur: A Lean Startup Culture for Smart Entrepreneurs to Build a Sustainable Business","description":"All over the world, entrepreneurs are adding value to lives and transforming economies. But many who started this journey soon discovered that the path to success is so narrow that about 80% of all start-ups veer off the curve every year. The sad reality is that start-ups fail not because founders do not build exactly what they want; but because they waste too much time and money planning and building something that nobody wants to buy. When it comes to starting a business, everyone seems to follow a traditional pattern: 1Find an idea, 2Write a business plan, 3Pitch to investors, 4Build what you want, and 5Sell to the market. For many years, entrepreneurs and product developers have followed this outdated pattern to build what they thought customers liked, only to realize after trying too hard to sell without success that nobody actually wanted what they built. Now, \u003cb\u003eThe Entrepreneur - \u003cem\u003eA Lean Startup book for the Smart Entrepreneur to Build a Sustainable Business\u003c\/em\u003e\u003c\/b\u003e has been written to show you the step-by-step approach that you can follow to turn your ideas into reality and build a successful business using Lean Startup principles. \u003cb\u003eThe Entrepreneur\u003c\/b\u003e contains comprehensive tools and ideas that can raise your odds of success to build a profitable sustainable business if you implement them. In this book you will learn: \u003cul\u003e \u003cli\u003eHow to turn ideas into reality\u003c\/li\u003e \u003cli\u003eWhy you don't need business plan for starting a business\u003c\/li\u003e \u003cli\u003eStep-by-step guide to design your business model\u003c\/li\u003e \u003cli\u003eCustomer discovery and customer validation models\u003c\/li\u003e \u003cli\u003eHow to turn your business model assumptions to fact\u003c\/li\u003e \u003cli\u003eHow to create a minimum viable product (MVP)\u003c\/li\u003e \u003cli\u003eThe process of validating your MVP\u003c\/li\u003e \u003cli\u003eFundamentals for creating a company\u003c\/li\u003e \u003cli\u003eHow to make the first sale\u003c\/li\u003e \u003c\/ul\u003e Whether you are thinking of starting a new business, or have started one already; or if you are a product developer, programmer, small business owner or CEO looking for simple step-by-step approach to lay a solid foundation for your business, \u003cb\u003eThe Entrepreneur\u003c\/b\u003e can guide you to eliminate waste and build products and services that customers can buy willingly and pay for.","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":48533697593585,"sku":"9781519140388","price":18.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781519140388_p0.jpg?v=1786322320","url":"https:\/\/shop.barnesandnoble.com\/products\/9781519140388","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}