{"product_id":"9781540890030","title":"Security Valuation: A Simple Introduction","description":"\u003cp\u003eSecurity Valuation: A Simple Introduction offers an accessible guide to the principles and methods of security valuation, with examples and calculations to support the analysis.\u003c\/p\u003e\u003cp\u003eCompare the three-step asset valuation process with the stock picking process, and understand why economy analysis, industry analysis, and company analysis are all essential parts of valuation.\u003c\/p\u003e\u003cp\u003eExamine the theory of valuation, determine the required rate of return, understand the stream of returns and the return on equity with the DuPont system, and reach an investment decision.\u003c\/p\u003e\u003cp\u003eLearn how to value bonds, and preferred stock. Value common stock with the Dividend Discount Model and Gordon Growth Model. Model supernormal growth, and firms with different capital structures.\u003c\/p\u003e\u003cp\u003eExplore the benefits of relative valuation, and understand price-to-earnings, price-to-cash flow, price-to-book, and price-to-sales methods.\u003c\/p\u003e","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":46323431833841,"sku":"9781540890030","price":12.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781540890030_p0.jpg?v=1765349773","url":"https:\/\/shop.barnesandnoble.com\/products\/9781540890030","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}