{"product_id":"9781599185590","title":"The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar","description":"\u003cb\u003eDeliver Big-Picture Marketing Plans for Pennies on the Dollar\u003c\/b\u003e\u003cbr\u003eSometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.\u003cbr\u003e\u003cbr\u003eDishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.\u003cbr\u003e\u003cbr\u003eLearn how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDevelop a clear business vision\u003c\/li\u003e\n\u003cli\u003ePosition your business and services strategically\u003c\/li\u003e\n\u003cli\u003eResearch your market and target your ideal client\u003c\/li\u003e\n\u003cli\u003eIntegrate online and offline marketing\u003c\/li\u003e\n\u003cli\u003ePut measurements in place to assess marketing tactics\u003c\/li\u003e\n\u003cli\u003eCreate an effective implementation schedule\u003c\/li\u003e\n\u003cli\u003eReview and troubleshoot for future success and growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.\u003cbr\u003e","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":46381457637617,"sku":"9781599185590","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781599185590_p0.jpg?v=1774356685","url":"https:\/\/shop.barnesandnoble.com\/products\/9781599185590","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}