{"product_id":"9781599186214","title":"The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell","description":"\u003cb\u003eWhat's Your Website's ROI?\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, \u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. \u003cbr\u003e\u003cbr\u003e Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: \u003cul\u003e \u003cli\u003eIntegrate a digital marketing plan with traditional marketing outreach efforts\u003c\/li\u003e \u003cli\u003eMaximize open rates, click-through rates, conversions, and sales\u003c\/li\u003e \u003cli\u003eAvoid the most common internet marketing mistakes that cause people to fail online \u003c\/li\u003e \u003cli\u003eBuild a large and responsive opt-in email list\u003c\/li\u003e \u003cli\u003eMaster Google AdWords, Facebook Advertising, and other traffic-generating tactics\u003c\/li\u003e \u003cli\u003eDrive quality leads to your online and offline storefronts\u003c\/li\u003e \u003cli\u003eProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms\u003c\/li\u003e \u003cli\u003eDesign hub sites, landing pages, and \"squeeze pages\" guaranteed to bring in leads\u003c\/li\u003e \u003c\/ul\u003e Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":46381458784497,"sku":"9781599186214","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781599186214_p0.jpg?v=1774356671","url":"https:\/\/shop.barnesandnoble.com\/products\/9781599186214","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}