{"product_id":"9781599186382","title":"Ultimate Guide to Amazon Advertising","description":"\u003ch4\u003eEXPAND YOUR BRAND ONLINE AND OFFLINE WITH AMAZON ADVERTISING\u003c\/h4\u003e\u003cbr\u003eAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAmazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eYou’ll learn how to:\u003cbr\u003e\u003cli\u003eDetermine if Vendor Central or Seller Central is right for your brand\u003c\/li\u003e\u003cli\u003eCapture new customers through Sponsored Product Campaigns\u003c\/li\u003e\u003cli\u003eApply the five essential elements of a high-quality product detail page\u003c\/li\u003e\u003cli\u003eEstablish metrics, evaluate performance against keyword types, and perform competitive analyses\u003c\/li\u003e\u003cli\u003eAdd negative keywords that can benefit your advertising campaigns\u003c\/li\u003e\u003cli\u003eApply Amazon’s secret formula for long-term winning\u003c\/li\u003e","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":46381459800305,"sku":"9781599186382","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781599186382_p0.jpg?v=1774356672","url":"https:\/\/shop.barnesandnoble.com\/products\/9781599186382","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}