{"product_id":"9781599186412","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich","description":"\u003cb\u003eTHE SCARY TRUTH:\u003c\/b\u003e The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.\u003cbr\u003e \u003cb\u003eTHE SILVER LINING:\u003c\/b\u003e It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. \u003cp\u003e In this new edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUse 10 surprising emotional buy triggers the affluent find irresistible\u003c\/li\u003e\n\u003cli\u003eStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable\u003c\/li\u003e\n\u003cli\u003eUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\u003c\/li\u003e\n\u003cli\u003eApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e  \u003c\/ul\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":46381459833073,"sku":"9781599186412","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781599186412_p0.jpg?v=1766012919","url":"https:\/\/shop.barnesandnoble.com\/products\/9781599186412","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}