{"product_id":"9781599186665","title":"The Naming Book: 5 Steps to Creating Brand and Product Names that Sell","description":"\u003cb\u003eNAME YOUR BUSINESS. TELL YOUR STORY.\u003c\/b\u003e\u003cp\u003e Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eThe Naming Book\u003c\/i\u003e, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSet clear goals for your name and brand before you start\u003c\/li\u003e\n\u003cli\u003eCraft a brainstorming list based on your business mission\u003c\/li\u003e\n\u003cli\u003eBuild a brand unique to you by creating your own word\u003c\/li\u003e\n\u003cli\u003eFind the balance between “cool” and clear\u003c\/li\u003e\n\u003cli\u003eNarrow down your list of names with five easy tests\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Advantage Media","offers":[{"title":"Default Title","offer_id":46381460455665,"sku":"9781599186665","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781599186665_p0.jpg?v=1774356710","url":"https:\/\/shop.barnesandnoble.com\/products\/9781599186665","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}