{"product_id":"9781606495513","title":"Enhancing the Managerial DNA of Your Small Business","description":"Most people who start businesses do so with little or no\u003cp\u003e\u003c\/p\u003eexperience and no formal education in business or management\u003cp\u003e\u003c\/p\u003etraining. If this sounds familiar, this book has been\u003cp\u003e\u003c\/p\u003ewritten expressly for you and anyone who aspires to create\u003cp\u003e\u003c\/p\u003ea business.\u003cp\u003e\u003c\/p\u003eThis book fills some critical gaps in managerial knowledge\u003cp\u003e\u003c\/p\u003ethat cause many of the problems that small business\u003cp\u003e\u003c\/p\u003eowners face as they try to navigate the business world with\u003cp\u003e\u003c\/p\u003einadequate knowledge of how to manage a business. Inside,\u003cp\u003e\u003c\/p\u003eyou will learn five core topics that will make the difference\u003cp\u003e\u003c\/p\u003ebetween success and failure: strategic planning, financing,\u003cp\u003e\u003c\/p\u003emarketing, managing cash flow, and managing costs. This\u003cp\u003e\u003c\/p\u003ebook also incorporates three topics that are very important\u003cp\u003e\u003c\/p\u003eto small businesses: break-even analysis, legal business\u003cp\u003e\u003c\/p\u003estructures, and intellectual property protection.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078762377457,"sku":"9781606495513","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606495513_p0.jpg?v=1776976287","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606495513","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}