{"product_id":"9781606498132","title":"Viral Marketing and Social Networks","description":"Viral marketing is the key to marketing success\u003cp\u003e\u003c\/p\u003ein the 21st century, and advertising is one of\u003cp\u003e\u003c\/p\u003ethe most important tools in the viral marketing\u003cp\u003e\u003c\/p\u003etoolkit. This book offers an in-depth look at viral\u003cp\u003e\u003c\/p\u003emarketing that includes a short overview of its\u003cp\u003e\u003c\/p\u003ehistory and evolution.\u003cp\u003e\u003c\/p\u003eThe author provides a viral marketing\u003cp\u003e\u003c\/p\u003etoolkit—exploring the use of each tool in social\u003cp\u003e\u003c\/p\u003emedia, as well as differences between connected\u003cp\u003e\u003c\/p\u003eterms such as marketing buzz. Viral advertising,\u003cp\u003e\u003c\/p\u003eas a significant tool and source of viral message,\u003cp\u003e\u003c\/p\u003eis discussed in detail with examples of\u003cp\u003e\u003c\/p\u003evarious companies’ viral campaigns. The focus\u003cp\u003e\u003c\/p\u003eis on how and where businesses can post messages\u003cp\u003e\u003c\/p\u003ewith viral objectives and which consumer\u003cp\u003e\u003c\/p\u003esegment is the center of the initial targeting\u003cp\u003e\u003c\/p\u003einitiative.\u003cp\u003e\u003c\/p\u003eThis book is for anyone—students and professors\u003cp\u003e\u003c\/p\u003ein business and communication schools, as\u003cp\u003e\u003c\/p\u003ewell as marketing practitioners.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48079319040241,"sku":"9781606498132","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606498132_p0.jpg?v=1776979887","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606498132","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}