{"product_id":"9781606498392","title":"Herding Cats: A Strategic Approach to Social Media Marketing","description":"One of the top marketing challenges that marketing managers\u003cp\u003e\u003c\/p\u003eand executives face today is to better understand social media\u003cp\u003e\u003c\/p\u003eand its promise as a marketing platform. The social media ecosystem,\u003cp\u003e\u003c\/p\u003eincluding traditional platforms such as Facebook and\u003cp\u003e\u003c\/p\u003eTwitter and upstarts such as Instagram and Snapchat, have\u003cp\u003e\u003c\/p\u003eevolved significantly over the past 10 years; so much so that\u003cp\u003e\u003c\/p\u003ekeeping pace with the latest social media platforms can seem\u003cp\u003e\u003c\/p\u003elike herding cats.\u003cp\u003e\u003c\/p\u003eInside, the authors provide a timeless perspective on how to\u003cp\u003e\u003c\/p\u003ecreate, manage, and measure social media content to help you\u003cp\u003e\u003c\/p\u003ecraft a more strategic approach to your social media efforts.\u003cp\u003e\u003c\/p\u003eThey simplify the concept of branding and advertising (fueled\u003cp\u003e\u003c\/p\u003eby social media) so you can focus on fostering customer engagement;\u003cp\u003e\u003c\/p\u003ecraft your organization’s unique story; tell that story\u003cp\u003e\u003c\/p\u003estrategically via social media channels; organize, manage, monitor,\u003cp\u003e\u003c\/p\u003eand measure those efforts; identify key metrics and measure\u003cp\u003e\u003c\/p\u003ethe performance through analytics; and understand the extent\u003cp\u003e\u003c\/p\u003eof change brought on by digital and social media related to how\u003cp\u003e\u003c\/p\u003eyou engage your customers.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078754873585,"sku":"9781606498392","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606498392_p0.jpg?v=1776975894","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606498392","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}