{"product_id":"9781606498590","title":"Creating Effective Sales and Marketing Relationships","description":"How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con  ict and\/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this.\u003cp\u003e\u003c\/p\u003eSales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene  ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally.  Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce  conflict and promote \u003cp\u003e\u003c\/p\u003emutual understanding.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48079319073009,"sku":"9781606498590","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606498590_p0.jpg?v=1776979895","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606498590","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}