{"product_id":"9781606498675","title":"Entrepreneurial Strategic Management","description":"This managerial book goes beyond the traditional\u003cp\u003e\u003c\/p\u003ethoughts on this subject. It brings you a challenging dimension:\u003cp\u003e\u003c\/p\u003eCreate an entrepreneurial organization and you\u003cp\u003e\u003c\/p\u003ewill exceed in the realization of your goals and objectives.\u003cp\u003e\u003c\/p\u003eThe entrepreneurial organization thrives on developing\u003cp\u003e\u003c\/p\u003einnovation, customer retention, productivity, and growth.\u003cp\u003e\u003c\/p\u003eYour role and that of other managers has changed dramatically\u003cp\u003e\u003c\/p\u003ein the last decade because two powerful new forces\u003cp\u003e\u003c\/p\u003ehave joined in the environment. A new social awareness\u003cp\u003e\u003c\/p\u003eand demographic shift in the work force coupled with a\u003cp\u003e\u003c\/p\u003eshrinking of markets in a technological and global landscape\u003cp\u003e\u003c\/p\u003edemands new ways of planning, organizing, and\u003cp\u003e\u003c\/p\u003edirecting organizations. ESM argues the need for implementation\u003cp\u003e\u003c\/p\u003eas the force majeure in fulfilling strategic plans\u003cp\u003e\u003c\/p\u003eand the engagement of the whole organization in strategic\u003cp\u003e\u003c\/p\u003emanagement to achieve organizational goals.\u003cp\u003e\u003c\/p\u003eInside, you’ll be introduced to a new approach to understanding\u003cp\u003e\u003c\/p\u003ethe economic marketplace in four quadrants\u003cp\u003e\u003c\/p\u003eor fields where each determines what strategic responses\u003cp\u003e\u003c\/p\u003eare needed to thrive in those fields and which direction\u003cp\u003e\u003c\/p\u003ethe organization is to go if it is to survive and grow. This\u003cp\u003e\u003c\/p\u003ebook lays out the cycle of corporate products and services\u003cp\u003e\u003c\/p\u003efrom profitable innovation to decline and failure and offers\u003cp\u003e\u003c\/p\u003ethe executive a road map to renovate and build the\u003cp\u003e\u003c\/p\u003eorganization.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078762967281,"sku":"9781606498675","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606498675_p0.jpg?v=1776976289","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606498675","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}