{"product_id":"9781606499290","title":"Social Roots: Why Social Innovations are Creating the Influence Economy","description":"Social Roots traces the history of a fundamental economic\u003cp\u003e\u003c\/p\u003eshift that is underway. The shift is rooted in virtualization,\u003cp\u003e\u003c\/p\u003ea key innovation factor, but when combined with influence\u003cp\u003e\u003c\/p\u003enetworks, the significance becomes transformative. The combined\u003cp\u003e\u003c\/p\u003epower of these dimensions is creating a new economic\u003cp\u003e\u003c\/p\u003eparadigm based on return on collaboration metrics rooted in\u003cp\u003e\u003c\/p\u003esocial capital theory.\u003cp\u003e\u003c\/p\u003eInside is the story of the near magical transformation, written\u003cp\u003e\u003c\/p\u003especifically so we do not forget the significance of this\u003cp\u003e\u003c\/p\u003edecade of leadership in the influence economy. Many of the stories\u003cp\u003e\u003c\/p\u003ein the first part of Social Roots are about organizations that\u003cp\u003e\u003c\/p\u003etook the opportunity to experiment and experience the power\u003cp\u003e\u003c\/p\u003eof social networking approaches to conducting business; and\u003cp\u003e\u003c\/p\u003esocial innovators striving to make the world a better place. Their\u003cp\u003e\u003c\/p\u003econtributions to creating the influence economy are numerous,\u003cp\u003e\u003c\/p\u003eand their story of how they achieved success creates a tapestry\u003cp\u003e\u003c\/p\u003eof insight.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48079319367921,"sku":"9781606499290","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606499290_p0.jpg?v=1776979897","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606499290","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}