{"product_id":"9781606499610","title":"Developing Successful Marketing Strategies","description":"What’s your organization’s marketing strategy?\u003cp\u003e\u003c\/p\u003eDoes your company meet real life marketing\u003cp\u003e\u003c\/p\u003echallenges head on and with success? This book\u003cp\u003e\u003c\/p\u003eprovides a unique approach by using your organization’s\u003cp\u003e\u003c\/p\u003emission and vision statements to guide\u003cp\u003e\u003c\/p\u003ethe development of marketing goals, strategies,\u003cp\u003e\u003c\/p\u003eand tactics. It uses real market examples to demonstrate\u003cp\u003e\u003c\/p\u003ethe development of effective marketing\u003cp\u003e\u003c\/p\u003estrategies.\u003cp\u003e\u003c\/p\u003eCentral to the development of marketing strategy\u003cp\u003e\u003c\/p\u003eis the use of the marketing mix of price, place,\u003cp\u003e\u003c\/p\u003eproduct, and promotion. This book neatly weaves\u003cp\u003e\u003c\/p\u003ethe process of developing such a marketing strategy\u003cp\u003e\u003c\/p\u003ewith examples given to clarify the theories and\u003cp\u003e\u003c\/p\u003eguide the reader through the strategic marketing\u003cp\u003e\u003c\/p\u003eplanning process.\u003cp\u003e\u003c\/p\u003eIf you are a manager, business student, or an executive,\u003cp\u003e\u003c\/p\u003ethis book will help you grow an established\u003cp\u003e\u003c\/p\u003ebusiness or start a new one with smart management\u003cp\u003e\u003c\/p\u003etechniques and processes that are critical\u003cp\u003e\u003c\/p\u003eto executing successful marketing strategies. The\u003cp\u003e\u003c\/p\u003eexamples used are from large and small organizations\u003cp\u003e\u003c\/p\u003ein which the author was personally involved.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078754939121,"sku":"9781606499610","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606499610_p0.jpg?v=1776975882","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606499610","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}