{"product_id":"9781606499634","title":"Marketing and Management Models: A Guide to Understanding and Using Business Models","description":"Modern business practice, especially in the field of\u003cp\u003e\u003c\/p\u003emarketing, depends on the integration of creative and\u003cp\u003e\u003c\/p\u003eanalytical thinking. One of the tools in this process is\u003cp\u003e\u003c\/p\u003ethe use of management models to guide business decisions.\u003cp\u003e\u003c\/p\u003eHowever, the inherent power of the models is only\u003cp\u003e\u003c\/p\u003ereleased when the people applying them have the ability\u003cp\u003e\u003c\/p\u003eto gather relevant information and interpret the relationships\u003cp\u003e\u003c\/p\u003ebetween the variables in the model.\u003cp\u003e\u003c\/p\u003eThis book examines the role of some of the most popular\u003cp\u003e\u003c\/p\u003emanagement models and will help you determine\u003cp\u003e\u003c\/p\u003ewhen they should be applied. In addition, it suggests\u003cp\u003e\u003c\/p\u003ewhich models may be relevant and, more importantly,\u003cp\u003e\u003c\/p\u003eidentifies the type of information needed to implement\u003cp\u003e\u003c\/p\u003ethem; and also reduces the complexity of these models\u003cp\u003e\u003c\/p\u003ethrough a logical and systematic approach. Models recognize\u003cp\u003e\u003c\/p\u003ethe impact of globalization, technology, systems\u003cp\u003e\u003c\/p\u003ethinking, and the need for an integrated approach in\u003cp\u003e\u003c\/p\u003estrategic\u003cp\u003e\u003c\/p\u003emarketing. You’ll find new ones dealing with\u003cp\u003e\u003c\/p\u003econsumer engagement, gamification, supply chain management,\u003cp\u003e\u003c\/p\u003eand cultural integration.\u003cp\u003e\u003c\/p\u003eIf you’re a student of business and marketing, a junior\u003cp\u003e\u003c\/p\u003emarket researcher, or a manager responsible for the preparation\u003cp\u003e\u003c\/p\u003eof strategic analyses prior to problem-solving and\u003cp\u003e\u003c\/p\u003eplanning sessions, this book is for you!","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":48078755004657,"sku":"9781606499634","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781606499634_p0.jpg?v=1776975898","url":"https:\/\/shop.barnesandnoble.com\/products\/9781606499634","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}