{"product_id":"9781632331731","title":"Transnational Management: Identity and Nunchi in MultinationalCorporations","description":"\u003cp\u003eA case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations.\u003c\/p\u003e\u003cp\u003eConsequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business.\u003c\/p\u003e\u003cp\u003eSteffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.\u003c\/p\u003e","brand":"Berry Street Books","offers":[{"title":"Default Title","offer_id":48531778175217,"sku":"9781632331731","price":30.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781632331731_p0.jpg?v=1786310192","url":"https:\/\/shop.barnesandnoble.com\/products\/9781632331731","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}