{"product_id":"9781637427521","title":"Patterns in Brand Monitoring: A Scientific Approach to Brand Protection Analysis","description":"\u003cp\u003e\u003cb\u003eThe Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous.\u003c\/b\u003e With two-thirds of the global population online, brand protection is no longer just an option for corporations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePatterns in Brand Monitoring\u003c\/i\u003e considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.\u003c\/p\u003e\u003cp\u003eThroughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.\u003c\/p\u003e\u003cp\u003eThe book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":46280339718385,"sku":"9781637427521","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781637427521_p0.jpg?v=1764923751","url":"https:\/\/shop.barnesandnoble.com\/products\/9781637427521","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}