{"product_id":"9781637428047","title":"Start-Ups DECLASSIFIED: An Insider's Playbook for Success","description":"\u003cp\u003e\u003cb\u003eThis book is about increasing the probability of success-a playbook for entrepreneurs.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou're an entrepreneur and should already be thinking about how to get rich - filthy rich - before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStart-Ups DECLASSIFIED\u003c\/i\u003e can help. It's a must read because it describes the real start-up process based on actual cases - not \"theories\" about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting - as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. It's a practical book full of insider analyses, observations and lessons from start-up cases where the author was \"in the room.\"\u003c\/p\u003e\u003cp\u003eThis book describes the real start-up process - not the one described by pundits or the uninitiated - followed by the steps necessary to cut through the articles, books and TED talks about how to \"do\" start-ups. \u003ci\u003eStart-Ups DECLASSIFIED\u003c\/i\u003e is a playbook for entrepreneurs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStart-Ups DECLASSIFIED\u003c\/i\u003e says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If you're a serious entrepreneur, you will love this book.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":46280343060721,"sku":"9781637428047","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781637428047_p0.jpg?v=1764923330","url":"https:\/\/shop.barnesandnoble.com\/products\/9781637428047","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}