{"product_id":"9781637428061","title":"Biology Bias: The Real Reasons Behind Our Decisions","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBiology Bias\u003c\/i\u003e gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReaders will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It's a \u003cb\u003emust-read\u003c\/b\u003e for marketing practitioners looking to enhance their knowledge of consumer behavior, business leaders seeking a 360° perspective on human behavior to create more effective organizations, and educators and students interested in cutting-edge research in marketing and psychology.\u003c\/p\u003e\u003cp\u003eWritten by professor and researcher, \u003cb\u003eGill Merrill\u003c\/b\u003e, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.\u003c\/p\u003e\u003cp\u003eUnderstanding the true drivers of consumer behavior is crucial to improving campaign performance. \u003cb\u003e\u003ci\u003eBiology Bias\u003c\/i\u003e offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.\u003c\/b\u003e\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":46280343322865,"sku":"9781637428061","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781637428061_p0.jpg?v=1764923764","url":"https:\/\/shop.barnesandnoble.com\/products\/9781637428061","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}