{"product_id":"9781764835428","title":"Iconic Influence","description":"\u003cp\u003e\u003cstrong\u003eThe middle market is collapsing. AI is commoditising everything average. And the experts who spent decades earning real mastery are being told to compete on price with people half as good.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIconic Influence\u003c\/em\u003e is the antidote.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKathryn Porritt, founder of Iconic Empire and the world's leading authority on Iconic personal brand strategy, has spent nearly a decade doing for elite experts what the great houses have always done for their brands. Chanel didn't start with affordable accessories and work her way up. She started at the apex, with one-of-a-kind pieces for the wealthiest women in Paris. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrand equity flows downward. Always. Never upward.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Kathryn hands you the luxury business model for personal brands. Start at the top. Establish brand positioning that cannot be argued with. Command premium pricing from day one. Create a category of one, where comparison is impossible and the question is no longer \"why you?\" but \"how do I get access to you?\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll discover the four signals Icons embody, the shifts that separate real thought leadership from noise, how a single conversation can generate seven figures, and how to commercialise your influence into multiple wealth streams that outlast every trend and every tool. This is the business strategy for consultants and experts who were never meant to compete on volume.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is not a book about being famous. It is about power, protection and positioning in a world being reshaped by artificial everything.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you have mastered your craft and know, bone-deep, that you were meant for something extraordinary, this is your permission slip.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou were never mainstream. Stop building like you are.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Iconic Edition","offers":[{"title":"Default Title","offer_id":48534418948337,"sku":"9781764835428","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781764835428_p0.jpg?v=1786381970","url":"https:\/\/shop.barnesandnoble.com\/products\/9781764835428","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}