{"product_id":"9781771641050","title":"Beyond Fair Trade: How One Small Coffee Company Helped Transform a Hillside Village in Thailand","description":"\u003cb\u003eThe author of Uncommon Grounds offers \"a rich and resonantly detailed account of an unlikely partnership\" that redefined the concept of fair trade (\u003ci\u003eCoffee Review\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e     \u003cp\u003e\u003c\/p\u003e   \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e    The Akha hill Tribe of Thailand has a long, tumultuous history. Politics, economics, and land development consistently worked against the Akha's desire to move away from their dependency on opium production and create a stable future for their children. That all changed in 2006 when Canadian businessman John Darch met with Thai entrepreneur Wicha Promyong.\u003cp\u003e\u003c\/p\u003e   \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e     \u003cp\u003e\u003c\/p\u003e   \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e    Their meeting resulted in the establishment of an equal partnership business venture that goes beyond fair trade: the Doi Chaang Coffee Company. \u003ci\u003eBeyond Fair Trade\u003c\/i\u003e tells the story of the growth of this unique partnership, its successes and challenges, and the incredible people who made it happen.","brand":"Greystone Books","offers":[{"title":"Default Title","offer_id":46434994487537,"sku":"9781771641050","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/5433\/7265\/files\/9781771641050_p0.jpg?v=1773231546","url":"https:\/\/shop.barnesandnoble.com\/products\/9781771641050","provider":"Barnes \u0026 Noble","version":"1.0","type":"link"}